Why is an app good for my business

An iPhone application reaches a broad range of potential customers, including tech-savvy users and casual users, corporate users and private users, and young and old users. The success of these online marketplaces has been -- in part -- because of their ease of use; anyone can find and download applications directly on the phone.

Users are older than you might think. In the case of the iPhone, almost half the users are above the age of 35 (according to AdMob):

The iPhone is an excellent choice for marketing your brand. As indicated by these AdMob statistics, iPhone and iPod touch owners are enjoying the convenience and power of this mobile platform in lieu of more traditional media like newspaper or radio:

Five in 10 consumers on many smart phones use the mobile Web (i.e., access the Web via the phone) more frequently than they read printed newspapers.

More than 40% of users of some mobile devices reported using the Internet on their mobile device more often than using the Web from their home computers or listening to the radio.

By partnering with Appanda, businesses can lower their cost entry to the various app stores, and connect with customers in the mobile ways they are now more often expecting.

Many companies have begun to integrate social networking into their overall marketing strategy. At Appanda, we appreciate the value of social networking, and we've assured that Appanda tightly integrates with the most popular online communities. Upcoming features will include easy access to Facebook, LinkedIn, Twitter, and more.

This is just the beginning. The smart-phone market is one of the fastest growing technologies right now. As the popularity of these devices grow, so does the user base your app reaches.



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